On Resources: My Rationale Explained

Understanding How Your Website Speed Affect Your Sales

You deserve a round of applause for finally creating a website to represent your business, and it just goes to show that you finally embraced digital technology! Surely, you had a booming sales when you first launched your website and your customers truly loved its interesting and informative contents, eye-catching background, awesome infographics, and good quality web design. However, you probably have observed it, as time passes by, your sales that were initially booming is now on a downhill, and it makes you wonder if it is your marketing strategies or your website itself. Don’t lose hope and redo your entire website because your website is good but it must be running slow as a result of larger audience. Better talk to your web designer or an IT specialist to make your web speed faster because if your website is running slow, you definitely have a problem.

You know how customers hate waiting online, most especially if you are engaged in eCommerce, wherein many shopping carts are abandoned because of slow web speed, and you don’t want that to happen. Many business owners thought that having an impressive website is what it will give them a good impression, but the real score is that consumers first notice the speed, so it is important to have a reliable speed for your website’s loading time. If you have a web page that loads quickly then that is a good indicator that you are professional, reliable, trusted, and reputable. On the contrary, a slow website leads to poor customer satisfaction, and studies show that majority of customers don’t return to the site if they previously experienced downtime. Never mess with your first impression because you don’t want to blow up your opportunity management, so ensure you are not doing the same mistakes. Keep in mind that your customers regard speedy sites as a necessity and not as a luxury, and that website that takes more than three seconds to load are usually the ones that are mostly abandoned. If your web page starts to run slowly, most customers just quit trying and leave, and it does not matter if a customer just clicked and entered your website or is already checking out.

It pays off knowing that major search engines like Google and Yahoo also don’t love slow websites so your ranking may greatly be affected, making your website appear on the latter pages of search engines. As experts say, reality bites, and you need to adapt to your customer wants and needs. Focus on customer satisfaction and be attentive to their needs by having a fast website.